UNO: From ZERO to NUMERO UNO
Mention multi-level marketing (MLM) and you’re sure to create mixed emotions among a lot of Filipinos. Oliver Chua cannot blame anyone. Until now, many people are still wary of this type of business. But this does not dissuade UNO (Unlimited Network of Opportunities International Corporation) from sticking to its goal of expanding its business and helping Filipinos have an alternative source of income.
“There’s a thin line between pyramiding and network marketing”, says Chua, UNO’s chief operating officer. In a nutshell, Chua explains, “In pyramiding, you get commission out of other people’s money. In network marketing, you get commission from the product sales”.
Prior to putting up UNO, Oliver- together with his brother and the company vice president, Herbie- had been in the industry for 12 years and always found himself without a job because the company would fold up. When this kept happening to them, the brothers decided to go on their own. It was in 2006 when the Chuas, together with William Barbo (the company president), put up UNO. Catering to the B and C markets, UNO sells food supplements, beauty and wellness products, toiletries and dishwashing items. UNO was ISO-certified in 2011. It was awarded by the Global Excellence Awards as the “Number One Network Marketing Company” from 2009 to 2011.
For UNO, Chua and his partners created a unique, sustainable marketing plan that doesn’t follow the usual business model of similar companies. Part of their sustainable business program is having its own building on a leased land in Ortigas, which Chua says is showing people that UNO is here to stay. They also make it a point to explain what multi-level marketing is. “Part of our orientation program is to educate our distributors of the difference between pyramiding and legal networking”, he says.
Every quarter, they add new products to their line-up which are all BFAD approved. Strengthening their international distribution is also in the pipeline. This includes implementing stricter rules in the manufacturing process. “We’re getting stricter with our manufacturers, who should have CGMP (Certificate of Good Manufacturing Products) para recognized siya sa buong mundo (so that our products are recognized globally).”
Currently, there are two distribution centers in Hong Kong and Macau, but there are individuals who are applying for distribution in the Middle East and the United States. “The wonderful thing about this MLM is that since it originated here in the country, the sales will go back here even if we take it abroad,” says Chua.
At present, a great number of their current distributors are young, with ages ranging fro 18 (you have to be of legal age to be a distributor), to 25 years old and from this bracket comes 70 percent of the company’s revenue. “They are more aggressive, full of energy and full of dreams,” he says, adding that young people are motivated by their desire to help their families. During sales rallies, special recognitions are given to student-sellers whose grades have improved or have been exceptional while being an UNO distributor.
Chua believes that there is a need to change the mindset of the majority in terms of investing in their business or career. “With 90 percent of the Filipinos, the mindset is to always study hard to get good grades, get a stable job, and in that way, realize one’s dreams,” he says. “Thirty years ago, that may be true; but nowadays, not only does the father go to work, the mother also has to get a job and even the children have to help…still, they end up having neither their own house nor own car. That’s because the wages and the inflation rate no longer match.”
Even our “Pambansang Kamao”, Rep. Manny Pacquiao, saw the potential in UNO. Before becoming the company’s top endorser and anti-poverty ambassador, Pacquiao was first a member & distributor of UNO under its “1st Health” brand. He even put up his own business unit in General Santos to help his kababayans there.
Chua believes that what UNO has become is really fruit of hard work. He says he wants to pay it forward by making sure people who join them are not blinded by the easy money most people who are in multi-level networking claim to get. “We always tell them, this is not just for you to get rich. Don’t think that when you get into this kind of business, you’ll instantly get rich or that you’ll always get commissions. People will see that in you. You should bear in mind that when you invite people to join, it’s sincerely helping them to become entrepreneurs, to be successful. Because when they become successful, you in turn, become successful. We always teach them to become long-term business men. We encourage them to save up. It’s not what you earn, it’s what you save.”